Wearable tech is providing a wealth of untapped real-world data
- In the last 20 years, connected digital device use has grown approximately 32% per year, with a huge number of people using smart phones & fitness trackers. Each of these devices is recording current, real-time data
- Already medical applications are revealing themselves; for example, wearable devices that provide continuous blood glucose testing in diabetic patients
- Advances in these devices could provide automatic, unbiased data collection which could produce high quality insights
SVMPharma is an innovative strategic consultancy, specialising in Real World Evidence (RWE) for the pharmaceutical industry. SVMPharma generates RWE within UK and Europe through bespoke online Real World Treatment Evaluators, leading to successful health technology appraisal (HTA) submissions. Clinical trial programmes do not reflect real-world clinical practice and outcomes, RWE supplements and enhances clinical datasets. SVMPharma’s specialist teams focus on delivering the outcomes that matter to your brand.