INDUSTRY NEWS

00.001-BR-April-2021

Real-world evidence shows 34% reduction in risk of death with Ibrance in metastatic breast cancers

  • Recently published data have shown Ibrance (palbociclib) in combination with letrozole being associated with improved real-world progression-free survival and overall survival in women with hormone receptor-positive (HR+), human epidermal growth factor 2-negative (HER2-) metastatic breast cancer
  • These data indicate a 42% reduction in the risk of progression and a 34% reduction in the risk of death when taking Ibrance in combination with letrozole as opposed to letrozole alone
  • “Real-world evidence is woven into the fabric of how we innovate and advance care for patients with breast cancer, supporting our randomized clinical trials,”

Chris Boshoff, M.D., Ph.D., Chief Development Officer, Oncology, Pfizer Global Product Development

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SVMPharma is an innovative strategic consultancy, specialising in Real-World Evidence (RWE) for the pharmaceutical industry. SVMPharma generates RWE within UK and Europe through bespoke online Real-World Treatment Evaluators, leading to successful health technology appraisal (HTA) submissions. Clinical trial programmes do not reflect real-world clinical practice and outcomes, RWE supplements and enhances clinical datasets. SVMPharma’s specialist teams focus on delivering the outcomes that matter to your brand.

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ref: APR2021BR001