Real-world data (RWD) will prepare us for the next pandemic

  • Machine-learning techniques within a shared database could generate predictive insights, showing the patterns in communities that precede outbreaks and helping dictate where and when lockdowns and social distancing orders should be implemented
  • For example, Germany is using de-identified tracking apps to identify anomalies in day-to-day habits, such as regularly active users skipping exercising or walks to predict when a community is likely about to experience an outbreak—and prevent it before it worsens
  • The experience of Israel offers a great example of how real-world data can be analyzed and shared. By swiftly rolling out the Pfizer vaccine to more than half its population and tracking the results, the country was able to demonstrate a dramatic decrease in serious infections and hospitalizations as a consequence of the vaccine

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About SVMPharma

SVMPharma is an innovative strategic consultancy, specialising in Real-World Evidence (RWE) for the pharmaceutical industry. SVMPharma generates RWE within UK and Europe through bespoke online Real-World Treatment Evaluators, leading to successful health technology appraisal (HTA) submissions. Clinical trial programmes do not reflect real-world clinical practice and outcomes, RWE supplements and enhances clinical datasets. SVMPharma’s specialist teams focus on delivering the outcomes that matter to your brand.

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